Read Scaling Lean: Mastering the Key Metrics for Startup Growth by Ash Maurya Online


A hands-on guide to the metrics that matter most to young tech startups.In the early stages of a tech startup's life, it's hard to decipher the meaningfulmetrics from the distractions. How do you know if your product is working? Is itthe number of new signups? Average amount of time spent on the site? Revenue,even if you don't have a revenue model yet?In Scaling Lean, seriA hands-on guide to the metrics that matter most to young tech startups.In the early stages of a tech startup's life, it's hard to decipher the meaningfulmetrics from the distractions. How do you know if your product is working? Is itthe number of new signups? Average amount of time spent on the site? Revenue,even if you don't have a revenue model yet?In Scaling Lean, serial entrepreneur and author of the startup cult classicRunning Lean Ash Maurya offers a tactical handbook for measuring and scaling atech startup with maximum efficiency and efficacy. Maurya pairs real-worldexamples of startups like Airbnb and Dropbox with techniques and language fromthe manufacturing world to create a new model for measuring and describing anearly stage startup's success. Scaling Lean is an indispensable handbook forstartup founders graduating from the incubator stage to build their business in thereal world....

Title : Scaling Lean: Mastering the Key Metrics for Startup Growth
Author :
Rating :
ISBN : 9781101980521
Format Type : Hardcover
Number of Pages : 304 Pages
Status : Available For Download
Last checked : 21 Minutes ago!

Scaling Lean: Mastering the Key Metrics for Startup Growth Reviews

  • John Elbing
    2019-04-16 07:12

    Great compliment to Running lean. It gives good practical advice to help keep things real and keep you accountable. The quick "order of magnitude" calculations to help set goals are invaluable.

  • Jose Papo
    2019-04-24 08:06

    A must read book for anyone building solutions! The author uses Systems Thinking, Lean, Lean Startup, TPS and Theory of Constraints to create a great framework and process to understand how your product/business model is growing and tractioning in the market. I specially liked the first part of the book, where Ash explores the critical metrics you need to understand and that you, investors and stakeholders should focus.

  • Kait
    2019-04-01 06:05

    Scaling Lean has great information! I'm currently about half way through. I'm really loving the chapter on Benchmarking Your Customer Factory; I am now responsible for an entire program area in a non-profit that hasn't been operated in over a year and a lot of these things are applicable as I'm setting a foundation. Definitely recommend. My copies getting a bit over tabbed!

  • Nacho Bassino
    2019-04-16 09:51

    Muy útil, claramente algo para releer. Modelos y ejemplos de como usarlos.

  • Andrea Hill
    2019-04-04 10:21

    I really wanted to love this book: Running Lean is my favorite book for introducing someone to Lean startup as it provided scripts an aspiring practitioner could put to use right away. Ash didn't completely abandon this approach, but unfortunately he also added in too much extraneous commentary for my liking. That being said, parts of this book greatly advanced my thoughts on how to apply lean within my org.The Good:Ballparking estimates: we've all heard the PM interviews questions about "how many ping-pong balls could fit in a VW?' (I never understood the point before) Ash introduces a way to come up with reasonable estimates that can be used to check the potential for a plan.Explicitly calling out constraints. Its common go try to solve problems by throwing more resources at them. ("If we just build this one more feature"). A business' success is tied to leverage and achieving more with less.Sprint meeting agendas! While I've previously run experiment planning and review meetings with stakeholders, I was excited to see this structure and plan to incorporate it in future meetings. The Not-GoodThe metaphor of the Customer Factory and measuring throughout was meh, and the middle chapters of the book just rehashed Pirate Metrics. If you're reading this book, I assume you already have the fundamentals down. If not, go read Running Lean. I found myself skimming through about a third of this book, waiting to find nuggets of practical application, which is where Ash shines. In all, I'm glad I finally forced myself to finish this book ( I started it 8 months ago!) there's a lot of good material in here, it's just sprinkled in with a lot of extraneous background I didn't need.

  • Aakash Aggarwal
    2019-04-01 04:16

    This is one of those super easy books to read that communicates only so much to give what it wants to give and nothing more can be demanded of it. There are basically three models that are explained in this book - lean canvas, traction and customer factory. Terms such as TOC, customer throughput, throughput, monetizable value etc. are something that are inherently lean manufacturing concepts but they are mapped intelligently to scaling startups. Not much has been written about how to achieve traction. Would have been better if the book would have been broken down into 3 mini-books with each model becoming a book itself. A deep-dive is essential when models are built. There's so much information that can be extracted out of these models. No organizational function was discussed in the book. Sales, marketing, product management, finance, customer service? Nothing. Seemed like a regurgitation of random facts to make them sound intellectual for the sake of writing a book on startups. This was neither an out and out book on startups nor on entrepreneurship. I can't say that I didn't gain anything from reading the book, but my life would be okay if I had not read this book. Random Silicon Valley rant. The reality of how startups are run in the real world is not through frameworks or plans but through instincts. This book is choke-full of PLANS that will never work for a growth startup. Mature startups require high-level management skills that require traditional frameworks. I can't understand the target audience of this book. Seriously. After this, I think I should write a book.

  • Ola Olusoga
    2019-04-09 04:53

    Brilliant book, and one I’ll be re reading + recommending to people in the future.The book answers “what’s next?” after building an MVP, and validating a PMF (all outlined in his previous book, running lean)Highly recommend if you’re looking for answers to questions like:- how do I scale?- what metrics should I focus on?- how do I calculate ... (LTV, CAC)- how to address, and grow off constraints

  • Tim Nowotny
    2019-03-24 06:19

    A very practical book that wold hold even more power would I be working on a business idea right now.This way I have only the theory to evaluate.All in all I think it really is a strapped down, pragmatic approach to building a business and the didactic is solid.

  • Petr Augustin
    2019-04-16 10:02

    First half is great. I love Ash's take on traction, constraints, cohorts and factory blueprint.The second one was basically just a design sprint and UX validation. I like that the book contained practical tests you can do to check if you understand the chapter correctly.

  • Glenn Schmelzle
    2019-03-26 06:57

    I like how many steps Ash breaks down into their smallest components. In the case of a meeting or a sales call, he even gives minute-by-minute list of talking points.

  • Nopadol Rompho
    2019-03-25 04:03

    This is another good book if you want to do startup. I personally like the book because they talked about metrics that are useful for startups to track.

  • Khalid Sultan Khalid
    2019-04-10 03:01

    Unlike many reviews here, I will focus on the takeaways from this book. Two main goals for this: I solidify key terms I learned, and help those who did not read the book get a glimpse of what the book is all about (we all have heard that phrase: don’t judge a book by its cover). So if you find a point catching your attention, feel free to grab the book and read it.7 Takeaways: - Traditional Accounting metrics and key performance indicators (KPI) like Revenue, Profit, and ROI are not helpful in early stages because they all track numbers that are negative or near zero. Plus, such metrics can tell you only what’s going on, not why. Normally, revenue would be zero initially and thus we use velocity as a measure of progress. Author suggests not investing heavily in quantitative metrics - unless you can connect cause and effect, which it’s not easy to leverage the element that is bringing you success - and therefore can be easily led down the wrong path. Remember, a rising tide lifts all boats, but a failing tide lifts all fingers.- No methodology can guarantee success. But a good methodology can provide a feedback loop for continual improvement and learning. - Create value to your customers through unique value proposition (UVP), which is the intersection of your customer problems and your solution. CREATED VALUE < CAPTURED VALUE. In other words, you need to create more value for your customers than you capture back. If customers don’t get back more value (even perceived), than they paid for your products, guess what will happen? They will not have enough incentive to use your product/service, and it will be another business that “did not make it.” - Making customers happy is easy. Just give them a lot of stuff for free. No, not really because that does not lead to a working business model. Making customers happy is not just about making them feel good but about what they do with your solution. It’s about the results. Think about Apple products. - Use the Enrico Fermi estimate when you have seemingly little available data. This ballpark estimate is quite useful. Steps to use Fermi estimate:• Estimate your customer lifetime value • Convert your minimum success criteria into a customer throughput rate • Refine and adjust the model- Don’t follow the cost-based pricing approach. Cost-based pricing is where you estimate what it costs you to deliver your product. This approach usually leaves uncaptured value (money) on the table because you don’t slap a modest margin a top of the price you charge. As a rule of thumb, if you could double your pricing, and not lose more than half your customers, you would still come out ahead. - One of the biggest obstacles that start-ups face is customer retention. Depending on the product you sell and the value it brings to customers, retention is a key factor that make businesses survive, especially in the initial stages. And here is a last quote from the book that I would like to leave you with, “Instead of running away from failure, dig in your heels and ask why. Breakthrough insights are usually hidden within failed experiments. Replace the word “failure” with “unexpected outcomes.”Read this book before you start your business!

  • Ko Matsuo
    2019-04-18 07:14

    This is a masterful follow up to Maurya's first book, Running Lean. He borrows the concept of identifying and minimizing constraints from supply chain theory and applies it to product development. It's a fascinating and useful insight in addressing the paradox that following metrics does not bring you any closer to understanding WHY things are happening. They only tell you WHAT is happening.Maurya's insistence on repeatability over growth in the early stages of product launch is insightful, as well as his 4 action response to failure (Retire, Persevere, Pivot, Reset).A lot of material is recycled from his Running Lean framework, so if you are familiar with that framework, this is a really quick read.

  • Nguyen Phuc
    2019-03-30 05:18

    Exciting read, with hand-on, mind-blowing new school of thought for scale estimation and startup cycle.

  • Henry
    2019-04-03 05:14

    This is the absolute best book I have read about running a lean business. It is well presented, well written, simple and concise while still providing enough theory and practical application to offer a roadmap forward for any business owner.I immediately implemented Ash's traction model in my own startup after reading this book.

  • Jiji
    2019-04-17 09:56

    I am not rating it because it wasn't what I was expecting. But that's on me, not on the author.I should have read The Lean Start Up or something else before. I definitely keep it as a reference book and will come back to it from time to time.ARC received for review.

  • Shavon Jones
    2019-03-31 09:07

    This is written like a textbook instead of a practice guide. Therefore it takes a long time to read. I thought it was well done though.

  • Mark Emeis
    2019-03-29 03:06

    Great read on growing your Lean Startup. I highly recommend.

  • Luke Tucker
    2019-04-05 08:59

    Nice and practical. I think Running Lean was better. But a good manual to reference.

  • Matt
    2019-04-24 08:12

    Wow, one of the better better business books I've read in quite a while. Great job Ash.

  • Mel Pullen
    2019-04-04 07:52

    A bit cookie cutter, if you've followed business model generation and created business model canvases.